The tipping point is essentially the point where the extra profit you would earn from raising your price point turns starts to decline as customers look elsewhere for a better deal.  If another company is offering something similar to what you are offering, at a lower cost, it can almost go without saying that you will lose customers.

Another challenge to choosing a price point lies in the fact that today, there are countless “free” alternatives for online applications and/or services (ex: free video sites such as YouTube).  When there are free alternatives to the product or service that your business offers, it is imperative to find other ways to solicit paying customers; perhaps by ensuring that your business offers something that customers are willing to actually pay for.

It’s easier to sell someone something they are looking for — regardless of the price — than it is to sell them something they aren’t looking for.   If your business can offer something that nobody else can, there is no real frame of reference that a potential customer will have in mind when seeking out your product or service.  People will pay a certain amount of money for a book, for example, and not much more… but what about an internet start-up that offers a product or service that has never been offered before?

If your business offers something that is necessary and useful (as opposed to just a perk), you will see conversions.  By emphasizing why your business does something that nobody else can do (or does it better than current alternatives), you will be able to sell at a higher price point.  If your price point is appropriate and your business delivers what it promises, you will earn a profit.

As always, if there is a demand for something, there will be customers willing to pay for it.  Conversions will happen if your business can determine — through trial and error — exactly where the tipping point lies in favor of profit while still creating a demand for your particular product or service.

If you’re a small business owner, online retailer or power seller seeking more exposure to a wider customer base, New York Shop Exchange is the perfect way to market your business online.  For less than $2.00 per day, you can promote your business and sell your products through the power of video.

The team behind New York Shop Exchange believes that small- to mid-sized businesses deserve the same online presence as larger companies, and they have set out to create an innovative, media-rich platform that will boost smaller companies’ search-ability on the Internet.

New York Shop Exchange doesn’t just host your video; they also actively promote your video.  Their comprehensive marketing tools will boost your business listing on major search engines and drive web traffic straight to your business.

“What this means for our members is that we are actively indexing their New York Shop Exchange listing into the major search engines,” says Marcia Hawkins, President and CEO.  “Plus, our unique video-based marketing platform allows them the flexibility to update or change online content at any time, and at no extra cost.”

The best part?  Their indexing works: they receive daily updates alerting them that their members’ listings are being searched and viewed on major search engines.  Soon, members will also have the capability to interact in real time with visitors who view their New York Shop Exchange video listing.  This is marketing and promoting at its finest.

“Remember, New York Shop Exchange gives you the flexibility to change your video at any time, tag your video with content-specific keywords, and include a detailed description of your business right on your marketspace page,” explains Hawkins.  “All of this helps us market your listing even more effectively.”

Finally… a website that gets it.

New York Shop Exchange…we get your business moving.